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Candidate-sponsored TV Ads for the 2004 U.S. presidential election: A content analysis

Torres, I. M., Hyman, M. R., & Hamilton, J.
Journal of Political Marketing, 11 (S. 189–207).
2012

Zitation (APA)

Torres, I. M., Hyman, M. R., & Hamilton, J. (2012). Candidate-sponsored TV Ads for the 2004 U.S. presidential election: A content analysis. Journal of Political Marketing, 11, 189–207.