Literatur aus der Forschergruppe

Vorträge(x) zum Thema Hyperlinks(x)

Vorträge(x) zum Thema Hyperlinks(x)

Connection for salience – Old and new media in agenda-building on the internet

Pfetsch, B., Maier, D., Miltner, P., & Waldherr, A. (2014, November). Connection for salience – Old and new media in agenda-building on the internet. ECREA, 5th European Communication Conference, Lissabon
Pfetsch, B., Maier, D., Miltner, P., & Waldherr, A.
ECREA, 5th European Communication Conference
Lissabon: 2014, November

Does the Internet help to mobilize issues in public debate and if so, what is the function of mass media online? We argue that communication networks on the Internet offer an essential opportunity structure for political outsiders to gain salience in public debate. Focusing the issue area of food safety, we investigate the structures and coalitions of online issue networks kicked off by challengers and their relations to traditional and new media online. The Internet has become a viable means of food risk communication, making food safety a suitable case for the study.