Literatur zum Forschungsthema

Die aktuellen Veröffentlichungen zum Thema Medienwirkung(x)

Die aktuellen Veröffentlichungen zum Thema Medienwirkung(x)

Pressed into party support? Media influence on partisan attitudes during the 2005 UK general election campaign

Brandenburg, H., & van Egmond, M. (2012). Pressed into party support? Media influence on partisan attitudes during the 2005 UK general election campaign. British Journal of Political Science, 52, .
Brandenburg, H., & van Egmond, M.
British Journal of Political Science, 52 .
2012

This study reassesses the ability of the mass media to influence voter opinions directly. Combining data on media content with individuals’ assessments of British political parties during the 2005 general election campaign allows a test of newspapers’ persuasive influence in a way previously considered a ‘virtual impossibility’.

The shifting foundations of political communication: Responding to a defense of the media effects paradigm

Bennett, W. L., & Iyengar, S. (2010). The shifting foundations of political communication: Responding to a defense of the media effects paradigm. Journal of Communication, 60, 35-U71.
Bennett, W. L., & Iyengar, S.
Journal of Communication, 60 (S. 35-U71).
2010

In our earlier article (Bennett and Iyengar, 2008) we argued that because news audiences are increasingly self-selected, communications scholars will be increasingly hard pressed to document media-induced persuasion effects. The critique by Holbert, Garrett and Gleason does not address the fundamental problem of endogeneity and instead proposes attitude reinforcement as a substitute for persuasion.