Literatur zum Forschungsthema

Die aktuellen Veröffentlichungen zum Thema Organisationskommunikation(x)

Die aktuellen Veröffentlichungen zum Thema Organisationskommunikation(x)

Party organizational change and ICTs: The growth of a virtual grassroots

Gibson, R., Gillan, K., Greffet, F., Lee, B., & Ward, S. (2013). Party organizational change and ICTs: The growth of a virtual grassroots. New Media and Society, 15(1), 31-51.
Gibson, R., Gillan, K., Greffet, F., Lee, B., & Ward, S.
New Media and Society, 15 (1), (S. 31-51).
2013

This paper examines the relationship between unofficial party blogs and official party sources in the UK using a mixed-method approach. Specifically we combine interview data with content analysis, user surveys and usage data, and finally hyperlink analysis to profile the emergence, popularity, audience and online prominence of four major party blogs since 2005. The core question posed is how far the blogs are challenging parties as the focal point for member activism and offering an alternative public ‘voice’. The findings show blogs occupy an important alternative critical space for party debate, particularly outside elections. They are not mobilizing tools, however, being used by the grassroots largely for information-gathering and discussion purposes.

Hyperlinks and political communication: A comparativestudy of parties online

Ackland, R., & Gibson, R. (2013). Hyperlinks and political communication: A comparativestudy of parties online. International Journal of Social Research Methodology, 16(3), 231-244.
Ackland, R., & Gibson, R.
International Journal of Social Research Methodology, 16 (3), (S. 231-244).
2013

This study analyses hyperlink data from over 100 political parties in six countries to show how political actors are using links to engage in a new form of ‘networked communication’ to promote themselves to an online audience. We specify three types of networked communication – identity reinforcement, force multiplication and opponent dismissal – and hypothesize variance in their performance based on key party variables of size and ideological outlook.