Literatur zum Forschungsthema

Die aktuellen Veröffentlichungen zum Thema Personalisierung(x)

Die aktuellen Veröffentlichungen zum Thema Personalisierung(x)

To Personalize or Depersonalize?: When and How Politicians’ Personalized Tweets Affect the Public’s Reactions

Lee, E.-J., & Oh, S. Y. (2012). To Personalize or Depersonalize?: When and How Politicians’ Personalized Tweets Affect the Public’s Reactions. Journal of Communication, 62(6), 932–949.
Lee, E.-J., & Oh, S. Y.
Journal of Communication, 62 (6), (S. 932–949).
2012

Two experiments investigated when and how politicians’ Twitter communication affects the public’s cognitive, affective, and behavioral reactions, focusing on the effects of message personalization.

The filter bubble: What the internet is hiding from you

Pariser, E. (2011). The filter bubble: What the internet is hiding from you New York, NY: Penguin Press.
Pariser, E.
304 Seiten, ISBN 9781594203008,
New York, NY: Penguin Press 2011

An eye-opening account of how the hidden rise of personalization on the Internet is controlling-and limiting-the information we consume.